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To promote its recent launch in France, Netflix hired Ogilvy Paris to create an advertising campaign with a difference. The agency installed digital posters that change their content to match the context of their surroundings. GIFs from Netflix's content library in the country, such as Orange is the New Black, Breaking Bad and Fargo, are used to convey a range of emotions based on major current events, such as a sporting victory or the weather. The campaign will run through to Christmas, by which time locals will be more than used to the sight of 300's King Leonidas sheltering from the pouring rain under his shield.

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Amazon's Fire phone has been doing so badly on the market, that the company took a $170 million hit in the third quarter of 2014 and is currently sitting on $83 million worth of unsold devices. But even all those millions aren't enough to make the retailer throw in the towel -- Amazon SVP of Devices David Limp told Fortune that the execs are moving forward with their plans to develop and release more phones in the future. According to Limp, the company blames the Fire phone's originally steep pricing for its failure to sell. In fact, the 32GB model used to cost $200 on contract until Amazon was forced to drop its price to just 99 cents in September.

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One of the toughest parts to swallow of LED lighting technology is just how costly it can be. Well, the folks at Cree have taken umbrage with that and developed a bulb that'll retail for around $5 per 40- and 60-watt equivalent bulb -- less than some standard CFL lamps by a few bucks. How's it doing that? In part by changing the bulbs' design and eliminating the need for heat sinks. As IEEE Spectrum reports, instead of the collar that more or less does double duty holding the LEDs in place and dissipating heat, the new models get rid of hot air via convection. Meaning, as diodes get warmer they naturally draw cool air in from outside the bulb as the higher temperature rises upward and outward.

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Barely a week after it was first proposed, Hungary's internet tax looks to be dead in the water. Tens of thousands of Hungarians took to the streets last weekend to protest the tax, which would have seen internet use charged per gigabyte transferred. The plan was expected to rake in around $80 million per year, mostly from companies, but following the protests Hungary's Prime Minister Viktor Orban said it "cannot be introduced in its current form," explaining that it was intended as a "telecommunications tax," but was perceived as an "internet tax." Instead, the Hungarian government will enter a period of "national consultation" for "a long time" to rework the proposal to the public's liking. With their goals achieved, it's unlikely protesters will return to the streets this weekend. Victory parade, anyone?

[Image Credit: Laszlo Beliczay MTI / AP Photo]

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The holidays are fast approaching, and chances are you're already busy planning your schedule for the next couple of months. Knowing how important it is to stick to a schedule for seasons like this, Google has introduced a handful of changes to its calendar interface for the web. Now, you don't have to refresh it to see new items and changes (such as invitations or rescheduled events) anymore, since Google Cal shows them immediately. The Other calendars list on the left-hand menu now moves active calendar profiles to the top of the pile and buries inactive ones at the bottom, as well. Finally, your back button now works within the interface (it previously didn't), and clicking it brings you to the previous page you're viewing. While these are obviously pretty minor, they make using Google Calendar on the web faster and a lot less painful than before.

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When a company like HTC has been on a year-long losing streak, it's hard to work out if its earnings for this quarter are a cause for celebration or despair. Last quarter, you see, the One M8 helped the company achieve a huge turnaround, pulling down a $92 million profit after a series of losses. This time out, the news is goodish, since while the company did make a profit, it was just $19 million - but considering that HTC was losing money this time last year, it's better than nothing. As far as products are concerned, the M8 is still doing well, and lower-end phones like the Desire 610 and 820 are getting plenty of attention from carriers and consumers. Hopefully sales of the HTC-made Nexus 9 and the RE camera will help the company maintain its promise to keep raking in cash rather than handing out IOUs.

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If you're rooting for Sony to pull through recent tough times, it's still a cliffhanger, according to its latest earnings report. On the plus side, PS4 sales have been stellar, up 83 percent over last year at 310 billion yen ($2.8 billion). The good news drops off sharply from there, however, especially with mobile. Though sales in that division were up slightly from last year, it managed to lose 172 billion yen ($1.5 billion). Since most of Sony's other divisions fared okay, that means its 86 billion yen ($770 million) operating loss can be directly chalked up to its mobile division. Though it warned investors that smartphone sales would be dismal, Sony decided nevertheless decided to fire its mobile division's CEO, Kunimasa Suzuki, and replace him with VP Hiroki Totoki.

Update: Additional figures from Sony have shown us just how well the PlayStation 4 is doing: the company says it's sold 3.3 million over the past quarter. For contrast, Microsoft announced combined Xbox 360 and Xbox One shipments of 2.4 million in its latest financial results.

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Tickets for Sony's PlayStation Experience in December go on sale today, but aside from a few coy teases, what you'll do there hasn't been clear. Well, now that's changing. For starters, Project Morpheus -- the catch-up king's VR headset -- is making its consumer show debut (as opposed to, say, appearing at E3). As far as games go, Uncharted 4: A Thief's End, The Order: 1866 and Bloodborne are making appearances too. And what would PlayStation be without indies? The Journey and Grim Fandango remasters for PS4, Helldivers, The Witness will be there, and something "super special" is planed for No Man's Sky come the show's Saturday night. There's too much to list here, and more still to come apparently, so head over to the PlayStation Blog for the full line-up that'll be in Las Vegas a little over a month from now.

[Image credit: AFP/Getty Images]

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You can't exactly use Google Wallet everywhere you go just yet, but if you do use it often enough to warrant semi-regular transfers from your bank, then you'll love its latest update. Now, you can activate recurring bank transfers, even pick the amount and the schedule (say, once a month or so) you want, to automatically replenish your digital dollars. That's especially useful if you depend on the physical Wallet card, which spends that balance every time it's charged. But in case Wallet balance doesn't matter as much -- say, you have an NFC-enabled Android phone and prefer to tap and pay mostly using credit -- then, you can also just program the app to let you know if it's almost out of cash. These features are available for both iOS and Android, as you can see after the break, but you can only use the tap-and-pay option if your NFC phone runs KitKat or higher.

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Google has been making it easier for more and more third-party companies to take advantage of its products' features recently. For instance, it's now taking airlines, restos and event venues (among others) by the hand, showing them how to use the new Inbox app's Highlights feature to their advantage. Like its name implies, "Highlights" finds pertinent info or actionable items within an email and shows them right within the email list. So, if you're eating out or prepping for a flight, you can confirm your reservation or check in without having to access the email itself. Devs simply need to mark up the parts they want to surface to make that happen -- we doubt they'll have a tough time doing so, since Google even offers full sets of instructions and sample codes they can look at. Just recently, the tech giant also made it simpler for devs to add the "OK Google" voice command to their creations, letting you do queries within an app without lifting a finger.

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